Principal UX/UI Designer
Company: Coolblue
I'm Jeroen, a UX/UI designer based in The Netherlands, trying to make the interwebs a better place.
I started as an intern almost 20 years ago. Over the years I have worked at various agencies where I grew to be a (senior) designer. During that period I specialized in UI design. I have worked for lots of different clients creating digital experiences and developing my visual and UI skills. Today I work in a product design environment where I gained lots of UX experience and see the true value of working with proper data, doing proper research and validating design decisions, which results in better designs that fits needs of the user and the business. The fact that I have experience in both fields is what makes me a stronger designer.