Principal UX/UI Designer
Company: Coolblue
Another project that I’m proud of, is the design of the website of Loqal Delivery. Loqal Delivery is a local grocery shopping service based in The Hague. They offer their customers the convenience of buying local products from local shops and having them delivered to their doorstep. In order to provide their customers with the best possible online shopping experience, Loqal Delivery partnered with a branding agency to develop their visual identity, and with a full stack developer to create a well-functioning website.You can find more about the project at loqaldelivery.nl.
One of the main challenges faced by Loqal Delivery was to design a user-friendly e-commerce website that would be easy to navigate and would provide a seamless online shopping experience for their customers. Additionally, they wanted to incorporate their visual identity into the website design in order to establish a strong brand presence and differentiate themselves from their competitors.
To address these challenges, I used my experience in e-commerce design to create a website that was both user-friendly and visually appealing. I developed a design that included several key features to improve the user experience. These included a clean and uncluttered layout, clear navigation, and showing high-quality product images. I also worked closely with the branding agency to ensure that the visual identity was integrated into the website design in a consistent and cohesive manner.
Once the design was finalized, the full stack developer was able to turn it into a fully functional website. The result was a user-friendly e-commerce platform that allowed Loqal Delivery's customers to easily browse and purchase local products online.
The new website was well received by Loqal Delivery's customers, who appreciated its user-friendly design and seamless online shopping experience. Furthermore, the strong visual identity established through the website design helped to establish Loqal Delivery as a reputable and trustworthy brand in the local market.
Overall, the collaboration between the branding agency, the full stack developer, and myself allowed Loqal Delivery to create an effective and user-friendly e-commerce website that met their business needs and provided a positive experience for their customers.